FIF Tours and Travel

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A new look. The same trusted FIF.

A refreshed identity for an even bigger vision.

Our brand journey

Then
The previous FIF Tours & Travel logo: the map of Tanzania with giraffe markings

Our Tanzania-map emblem

NowNew
The new FIF Tours & Travel logo: an acacia tree, a giraffe and a golden sunset. Feel Inspired Forever

Our new safari-inspired identity

A refreshed identity. An enduring promise.

We are delighted to unveil the new official logo of FIF (T) Tours and Travel Limited. Inspired by Tanzania’s acacia tree, giraffe and golden African sunset, it reflects our love for this remarkable country and our vision for unforgettable travel experiences.

Our initials now express the promise behind every journey: FIF – Feel Inspired Forever. This is a change to our visual identity, not to who we are.

Our ambition continues to grow, with the same dedication to warm hospitality, thoughtful planning and quality service.

What remains the same

  • CompanyFIF (T) Tours & Travel
  • OwnershipSame ownership
  • Our teamSame dedicated staff
  • Our promiseQuality & personal care

New logo. Same people. Same service you can trust.

Thank you for growing with us.

We look forward to sharing more extraordinary Tanzanian journeys.

Download the announcement (PDF)

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